is any unwritten information that is not commonly known by others. It is often referred to as knowledge 'known' yet undocumented, such as information that has been handed down generation to generation with no documentation. "The Tribal Knowledge Paradox" refers to the common belief that business success is dependent upon the knowledge and skills of the people. The problem with tribal knowledge? if information only exists in the minds of a few people, then it may as well not exist at all. Tribal knowledge is a barrier to sustainable, long-term growth. capturing it should be our highest priority. So, how do we capture tribal knowledge?